About Me

I am an International Retail Strategist and an Executive Coach with extensive experience operating across Asian markets since 2005.

I drive brand growth and market entry, while guiding multicultural teams toward operational excellence and customer-centricity.

By bridging commercial expansion with transformational leadership, I build organizations that prioritize robust financial performance alongside mental health at work.

Core Expertise

Strategy & Expansion

Navigate Complex Markets & Drive Growth in Asia

Market Intelligence, Market Entry, Omnichannel Strategy, Site Selection, Investment Feasibility, Mergers and Acquisitions, New Concept Development

Customer Experience

Transform Insights into Operational Excellence

Buyer Persona, Customer Centricity, NPS, Journey Optimization, Retail Operations, Retail Excellence

Leadership & Coaching

Align Performance with Well-being at Work

Executive Coaching, Change Management, Cross-cultural Management, Talent Development, Mental Health at Work